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Bonk Breaker celebrating a red, white & blueberry July 4th
Unveils blueberry oat energy bar, sponsors U.S. Olympic track cyclists
Chatsworth, CA (30 June 2011): Bringing in the Fourth of July weekend with a touch of patriotic panache, Bonk Breaker introduces the seventh flavor of the best tasting energy bars on the planet: blueberry oat. The fast flourishing company also recently inked sponsorship deals with a trio of American champion track cyclists who are favored to medal at next year’s London Olympic Games: Dotsie Bausch, Sarah Hammer and Jennie Reed.
Svein Tuft (SpiderTech p/b C10) was the odds-on favourite to win the Tour de Beauce stage four time trial and he did not disappoint. The six-time Canadian National Time Trial Champion rode the 20kms parcours in a time of 25:26, besting Michael Freiberg (V Australia) in second and Scott Zwizanski (UnitedHealthcare) in third...
World record holder Dotsie Bausch to discuss mental toughness in training and racing
The six-time U.S. National Champion cyclist will appear at Bike Effect to offer words of inspiration to athletes during an evening sponsored by Bonk Breaker
Santa Monica, CA (2 June 2011): Athletes from all sporting disciplines are certain to benefit from an inspirational talk about mental toughness and courage in training and racing that will be delivered by world record holder Dotsie Bausch on Wednesday, June 29th at 7 PM at Bike Effect in Santa Monica (910 Broadway). The event sponsored by Bonk Breaker energy bars will spotlight the 2011 World Championship silver medalist and six-time U.S. National Champion cyclist who is preparing for the 2012 Olympic Games.
"Although there are tons of products to choose from to fuel your performance, one of our favorite new nutritional options among the BikeWerx team is the appropriately-titled Bonk Breaker energy bar. The Bonk Breaker is a popular option among cyclists who typically don’t trust in solid foods while riding. The gluten and dairy-free recipe is an easily-digested alternative to typical energy bars – most of which end up feeling like rocks in your stomach while you grind up that hill or take your pull. Jason Winn, a former collegiate football player and competitive triathlete, developed the Bonk Breaker specifically for endurance sport.
With six flavors to choose from (four are based on peanut butter, one from almond butter, and a new Espresso Chip bar for you java junkies out there), there are enough options to avoid boredom. Unlike bland drinks or overly-candied gels, these bars are actually pleasant to eat. They also make for a great snack alternative when you’re stuck indoors."...
Huge congratulations to Bonk Breaker fueled Team SpiderTech for a fantastic team performance at the Amgen Tour of California this last week. In addition to multiple top-10 finishes against some of the best Pro-Tour riders on the planet, Pat McCarty closed out the week by winning the coveted King of the Mountains jersey for best climber of the 2011 ToC. Outstanding work guys and we're thrilled to be a part of it! Bonk Breaker
Wow, here's another great review from Sportlantis. The news about Bonk Breaker is spreading. Click here to read more!
Bonk Breaker has been featured in the June issue of Oprah Magazine. The article is focused on eating "g-free" and uses Bonk Breaker as the example of "Raising the Bar."
"Wondering why entire grocery store aisles are going "g-free"? Here's the real story behind the hype - and how to do the diet right."
Typically, your average energy bar will have some sort of rolled oats, chunks of chocolate, and maybe some other ingredients from nature’s hand. They may also contain hard-to-pronounce foreign materials to keep that energy bar looking new when you open the wrapper in twenty years. Being good for your health was probably an afterthought.
Beyond your usual boxes of granola at the grocery store, you may come across the Bonk Breaker. Gluten and dairy free ingredients, and homestyle baking packed into a bar are some of the qualities that intrigued us... Click to read more.