Bonk Blog

Bonk BreakerĀ® Playing Ball with the Brewers
April 11, 2013


Brewers Chairman and Principal Owner Mark Attanasio Partners With The Nutrition Bar Maker To Promote Fitness And Healthy Nutrition In Milwaukee

Santa Monica, CA (April 9, 2013) --  Bonk Breaker®, the official energy bar of the U.S. IRONMAN® triathlon series,  announced today that it has forged a new partnership with the Milwaukee Brewers and  that Brewers Chairman and Principal Owner Mark Attanasio has become an investor in the company.  The freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars will now be available at concession stands at Miller Park, the Brewers’ home ballpark.  Bonk Breaker is also participating in the Club’s effort to promote fitness and healthy nutrition in Milwaukee and throughout Wisconsin.

The Bonk Breaker Story
March 7, 2013


Learn more about how these smart, tasty, race-day bars came to be.



Bonk Breaker helps keep Ironman going strong
March 4, 2013

News & Press

The official energy bar of the U.S. IRONMAN Triathlon Series is ready for its second season after fueling athletes with more than 250,000 energy bars at 2012 IRONMAN events.


Real Food, Real Fuel - What's in our Bars?
February 14, 2013


A closer look at the newest on-course Bonk Bite flavor Blueberry Oat and how fueling with Bonk Breaker can help optimize your performance.


Fig Power: New Bonk Breaker energy bar flavor a classic!
March 14, 2012

News & Press

Fig power: new Bonk Breaker energy bar flavor a classic
Team Bonk Breaker sponsors pro triathletes Brown and Paterson

Los Angeles, CA (14 March 2012): A sweet and delicious energy source that endurance athletes have relied on for decades, fig bars have sustained sportsmen and served as a favorite snack for people of all ages.  But a wholesome fig-filled energy bar has not been available – until now.  Bonk Breaker, which was recently named the official energy bar for all U.S. Ironman® events, has created an energy bar bursting with gooey fig that bodes to be an instant classic.  Bonk Breaker Fig is designed to help athletes go the distance and fuel anyone in search of a nourishing treat made from all-natural ingredients free from dairy, gluten and soy.

Bonk Breaker named "official energy bar of Ironman"
February 28, 2012

news & Press

Bonk Breaker goes the distance with Ironman

Named the official energy bar of all U.S. Ironman, Ironman 70.3 and 5150 Triathlon Series events

Los Angeles, CA (28 February 2012): As Jason Winn trained for his first Ironman® triathlon in 2006, he found the choices of energy bars to fuel endurance athletes to be lacking in nutrition and taste.  So he went into the kitchen and whipped up his own using only the finest all-natural ingredients that are dairy-free and gluten-free.  Those freshly baked bars, now known as Bonk Breaker, have been named the official energy bar for all U.S. Ironman, Ironman 70.3® and 5150™ Triathlon Series events.

Bonk Breaker is also now designated as the exclusive energy bar sponsor of Ironman...

Bonk Breaker named "Best Nutrition Product" by Road Bike Action magazine!
January 10, 2012

News & Press

In the January 2012 issue of Road Bike Action Magazine, Bonk Breaker Energy Bars were named the "Best Nutrition Product" of the year.  The magazine also honored Fluid and Optygen HP for outstanding nutritional products.  At Bonk Breaker, our most important goal is to create the best energy bars on the planet, and we're honored and excited to receive such prestigious recognition from such an incredible publication.  Thanks for the praise RBA, and thanks to all of our fans and customers for your ongoing support!

Bonk Breaker's Newest Flavor: Apple Pie
November 10, 2011

news & Press


Dig deep with Bonk Breaker Apple Pie

Energy bar’s 8th flavor contains the super food chia seed; Sponsoring Kenda 5-hour Energy Pro Cycling and pro triathletes Angela Naeth and Joe Thorne

Chatsworth, CA (10 November 2011):   While Bonk Breaker can’t claim that eating their new apple pie energy bars will help keep the doctor away, the addition of super food chia seed to the all-natural ingredients certainly bolsters their case.  In development for the past six months, the eighth Bonk Breaker flavor...

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