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Fig power: new Bonk Breaker energy bar flavor a classic

Team Bonk Breaker sponsors pro triathletes Brown and Paterson

Los Angeles, CA (14 March 2012): A sweet and delicious energy source that endurance athletes have relied on for decades, fig bars have sustained sportsmen and served as a favorite snack for people of all ages.  But a wholesome fig-filled energy bar has not been available – until now.  Bonk Breaker, which was recently named the official energy bar for all U.S. Ironman® events, has created an energy bar bursting with gooey fig that bodes to be an instant classic.  Bonk Breaker Fig is designed to help athletes go the distance and fuel anyone in search of a nourishing treat made from all-natural ingredients free from dairy, gluten and soy.

Fig is the 9th flavor introduced by Bonk Breaker, which was named “Best Nutrition Product” of 2011 by Road Bike Action magazine.  Rich in fiber, figs are naturally fat-free, sodium-free and cholesterol-free.   Adding power to Bonk Breaker Fig is chia seed, a superfood regarded as the world’s richest source of Omega-3 fatty acids as well as an excellent source of calcium, potassium, iron, magnesium, niacin, fiber and antioxidants.   

"Every Bonk Breaker flavor that we introduce has to be something special and unique,” explained Bonk Breaker founder Jason Winn.  “For Bonk Breaker Fig, we've incorporated the flavor we all love into a great tasting gluten-free, dairy-free energy bar.  Because of the incredible response we received when we launched the Bonk Breaker Apple Pie energy bar last fall, we've once again added super food chia seed to our ingredients for Bonk Breaker Fig."

"Fig has been a classic in the endurance sports world for as long as we can remember and even evokes childhood memories.  With that as our inspiration, we spent the last 9 months developing Bonk Breaker Fig.  It’s a flavor we’ve all been eating since we were kids, and we think we’ve created the perfect balance between great taste and nutrition, " Bonk Breaker co-owner Chris Frank said.

Bonk Breaker sponsors professional and amateur athletes, and teams throughout the sporting world.  The athletes use Bonk Breakers in competition and while training, and provide feedback that helps with new product creation and innovation.  Joining the Team Bonk Breaker sponsorship roster are professional triathletes Mac Brown and Lesley Paterson.  A four-time USA Triathlon All-American and a two-time Inside Triathlon All-American, Brown finished a career best 3rd at Ironman Wisconsin last year.  Competing all over the globe on the British and Scottish triathlon teams since the age of 14, Paterson left the roads in search of fresh challenges by competing in the “dirty” side of the sport: Xterra.  She won 5 races last year on and off the road, but none larger than her victory at the Xterra World Championships. 

Said Paterson, “Bonk Breaker is the premiere energy bar on the market without a shadow of a doubt.  Who would have thought that a totally natural, gluten-free, soy-free, dairy-free bar could taste so good?” 

“We’re excited about adding Mac and Lesley to Team Bonk Breaker.   They are long-time Bonk Breaker fans and advocates, and both are sensational competitors and wonderful people,” added Frank.

About Bonk Breaker

The official energy bar for all U.S. Ironman, Ironman 70.3 and 5150™ Triathlon Series events, Bonk Breaker is on a mission to feed the world with the best tasting and most nutritious energy bars on the planet.  Professional and amateur athletes and anyone hungry for a nutritious snack on the fly reach for the gluten-free, dairy-free bars that are baked fresh from the finest natural ingredients.  Named “Best Nutrition Product” of 2011 by Road Bike Action and selected four times as the best energy bar by Competitor, Bonk Breaker is presently available in nine delicious flavors: Peanut Butter & Jelly, Peanut Butter & Jelly High Protein, Peanut Butter & Banana, Peanut Butter & Dark Chocolate Chip, Almond Butter & Honey, Espresso Chip, Blueberry Oat, Apple Pie and Fig.  Created in 2006 by Jason Winn while training for his first Ironman triathlon, Bonk Breaker is based in Southern California, and sold throughout the United States and in eight countries abroad.  They are proud to sponsor Team SpiderTech (UCI Pro Continental), Kenda 5-hour Energy Pro Cycling, Hincapie Sportswear Development Team, four-time World Champion track cyclist Sarah Hammer, pro football’s #1 receiver Wes Welker,   and many other outstanding athletes around the globe.  Visit Bonk Breaker online at http://www.bonkbreaker.com and “like” them on Facebook at http://www.facebook.com/pages/Bonk-Breaker/153294675925.

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