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Bonk Breaker's Newest Flavor: Blueberry!!

Bonk Breaker's Newest Flavor: Blueberry!!

June 30, 2011

News & Press

FOR IMMEDIATE

RELEASE

Bonk

Breaker celebrating a red, white & blueberry July 4th

Unveils blueberry oat energy bar, sponsors U.S. Olympic track cyclists

Chatsworth, CA (30 June 2011): Bringing in the Fourth of July weekend with a touch of patriotic panache, Bonk Breaker introduces the seventh flavor of the best tasting energy bars on the planet: blueberry oat.  The fast flourishing company also recently inked sponsorship deals with a trio of American champion track cyclists who are favored to medal at next year’s London Olympic Games: Dotsie Bausch, Sarah Hammer and Jennie Reed.

Following last month’s launch of the espresso chocolate chip bar, which became an overnight sensation, Bonk Breaker believes the blueberry oat bar will be an all-American classic.  “Blueberry was on our short list of potential new flavors because of its great taste and antioxidant properties.  Plus we received an incredible number of requests for blueberry via Facebook posts, emails and phone calls from our loyal customers, an organic and rapidly growing grassroots group of athletes and health-conscious eaters that we consider to be both valuable advisors and great product ambassadors.  Our ‘lucky number 7th’ bar is made from a gluten-free oat base and is our second bar made without nuts, like the espresso chocolate chip bar,” explained Bonk Breaker founder Jason Winn.

Riding as Team USA, Bausch, Hammer and Reed won a World Championship silver medal in the team pursuit last March in Holland.  With U.S. teammate Lauren Tamayo, Bausch and Hammer share the world record in the three-kilometer track cycling event that will make its Olympic debut for women in 2012.

Six-time U.S. National Champion and two-time Pan Am Championship gold medal winner Bausch overcame severe eating disorders that threatened to take her life over a decade ago, which put a halt to a promising modeling career.  It was during her recovery that she discovered her talent and passion for cycling.  She uses the spotlight to help encourage and inspire others to overcome eating disorders and return to healthy eating habits.  “As a veteran athlete, I’m careful about what I put into my body.  Bonk Breaker is the only bar I ever eat off the bike as well as in training because they are natural and nutritious.  There is not another bar on the planet that is as fresh and has that ‘just out of
the oven’ taste.  I had been eating them for a while and when the opportunity came to work closely with this dynamic company, I was thrilled,” enthused Bausch, who expects to make her Olympic debut at age 39.         

Earlier this year, Hammer won her fourth World Championship and became the first American woman ever to win three medals at a single track cycling world championships.  She set a world record in the individual pursuit and next year will be a medal hopeful in her second Olympic Games where she will ride the omnium and the team pursuit.  “Not only do I use Bonk Breakers in training, but I eat them any time I want a healthy snack.  I take the peanut butter & jelly bars with me on the long flights between the U.S. and Europe,” said Hammer, a Californian who presently resides in Mallorca, Spain.      

Looking to make her third Olympic appearance, Reed was the first American woman to win a World Championship in the keirin in 2008.  Having amassed four World Championship medals and 30 World Cup medals, the fierce sprinter retired after the 2008 Olympic Games, but was lured back to the track last year by Bausch and Hammer.  Reed said, “Bonk Breaker energy bars are so delicious.  Now I actually get excited about eating on training rides.  I am a bit of a foodie and follow a gluten-free diet, so it was difficult to find a gluten-free bar that provides enough energy and tastes good.  But when I tried Bonk Breaker, they gave me the energy boost I needed and the quality ingredients are unlike any bar I've tried.”

“We are excited to add Dotsie, Sarah, and Jennie to Team Bonk Breaker.  Our sponsored athletes and teams provide vital feedback, which aids in our product development and keeps us on track.  We consider them to be partners and family.  These talented women represent the pinnacle of international sporting excellence, and are strong believers in Bonk Breaker and our company’s philosophy.  We are proud to fuel their pursuit of Olympic gold,” stated Bonk Breaker co-owner Chris Frank.

Baked fresh using only natural ingredients, all seven flavors of Bonk Breaker are gluten-free and dairy-free.  Three additional flavors are expected to be introduced before the end of the year.  Further information is available at www.bonkbreaker.com.


About Bonk Breaker

Selected four times as the “best energy bar” by Competitor Magazine, Bonk Breaker makes the best tasting energy bars on the planet.  Professional and amateur athletes and anyone hungry for a nutritious snack on the fly reach for the dairy-free, gluten-free bars that are baked fresh from the finest natural ingredients.  Bonk Breaker is presently available in seven delicious flavors: peanut butter & jelly, peanut butter & jelly high protein, peanut butter & banana, peanut butter & dark chocolate chip, almond butter & honey, espresso chocolate chip and the new blueberry oat.  Created in 2006 by Jason Winn while training for his first Ironman triathlon, Bonk Breaker is based in Chatsworth, California and sold throughout the United States and in seven countries abroad.  They are proud to sponsor Bausch, Hammer, Reed, Team SpiderTech (UCI Pro Continental), the Hincapie Development squad, and many other outstanding athletes around the globe.  Visit Bonk Breaker online at www.bonkbreaker.com and follow them on Facebook at https://www.facebook.com/pages/Bonk-Breaker/153294675925.

Bonk Breaker celebrating a red, white & blueberry July 4th

by Rick Scott on Thursday, June 30, 2011 at 6:10pm
                                

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