Bonk Blog

Why simple, recognizable ingredients are just as important on the race course as on the dinner table.

Brewers Chairman and Principal Owner Mark Attanasio Partners With The Nutrition Bar Maker To Promote Fitness And Healthy Nutrition In Milwaukee

Santa Monica, CA (April 9, 2013) --  Bonk Breaker®, the official energy bar of the U.S. IRONMAN® triathlon series,  announced today that it has forged a new partnership with the Milwaukee Brewers and  that Brewers Chairman and Principal Owner Mark Attanasio has become an investor in the company.  The freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars will now be available at concession stands at Miller Park, the Brewers’ home ballpark.  Bonk Breaker is also participating in the Club’s effort to promote fitness and healthy nutrition in Milwaukee and throughout Wisconsin.

Learn more about how these smart, tasty, race-day bars came to be.
 

The official energy bar of the U.S. IRONMAN Triathlon Series is ready for its second season after fueling athletes with more than 250,000 energy bars at 2012 IRONMAN events.

A closer look at the newest on-course Bonk Bite flavor Blueberry Oat and how fueling with Bonk Breaker can help optimize your performance.

FOR IMMEDIATE RELEASE    
Fig power: new Bonk Breaker energy bar flavor a classic
Team Bonk Breaker sponsors pro triathletes Brown and Paterson

Los Angeles, CA (14 March 2012): A sweet and delicious energy source that endurance athletes have relied on for decades, fig bars have sustained sportsmen and served as a favorite snack for people of all ages.  But a wholesome fig-filled energy bar has not been available – until now.  Bonk Breaker, which was recently named the official energy bar for all U.S. Ironman® events, has created an energy bar bursting with gooey fig that bodes to be an instant classic.  Bonk Breaker Fig is designed to help athletes go the distance and fuel anyone in search of a nourishing treat made from all-natural ingredients free from dairy, gluten and soy.