Bonk Blog

Racing IRONMAN has been compared to a rolling buffet. Here’s how to maximize your on-course options.

Bonk Bites™ energy bars, spawned from the U.S. IRONMAN® sponsorship, are available in four flavors.

DAHLONEGA, GEORGIA (May 8, 2013)— The 5-hour ENERGY® presented by Kenda Racing Team has announced a partnership for the 2013 season with Bonk Breaker®, the official energy bar of the U.S. IRONMAN® triathlon series. Activation programs with the 5-hour ENERGY Team will begin later this month at the Amgen Tour of California, where the Team will compete from May 12-19.
 

Why simple, recognizable ingredients are just as important on the race course as on the dinner table.

Brewers Chairman and Principal Owner Mark Attanasio Partners With The Nutrition Bar Maker To Promote Fitness And Healthy Nutrition In Milwaukee

Santa Monica, CA (April 9, 2013) --  Bonk Breaker®, the official energy bar of the U.S. IRONMAN® triathlon series,  announced today that it has forged a new partnership with the Milwaukee Brewers and  that Brewers Chairman and Principal Owner Mark Attanasio has become an investor in the company.  The freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars will now be available at concession stands at Miller Park, the Brewers’ home ballpark.  Bonk Breaker is also participating in the Club’s effort to promote fitness and healthy nutrition in Milwaukee and throughout Wisconsin.

Learn more about how these smart, tasty, race-day bars came to be.