DAHLONEGA, GEORGIA (May 8, 2013)— The 5-hour ENERGY® presented by Kenda Racing Team has announced a partnership for the 2013 season with Bonk Breaker®, the official energy bar of the U.S. IRONMAN® triathlon series. Activation programs with the 5-hour ENERGY Team will begin later this month at the Amgen Tour of California, where the Team will compete from May 12-19.
Why simple, recognizable ingredients are just as important on the race course as on the dinner table.
Brewers Chairman and Principal Owner Mark Attanasio Partners With The Nutrition Bar Maker To Promote Fitness And Healthy Nutrition In Milwaukee
Santa Monica, CA (April 9, 2013) -- Bonk Breaker®, the official energy bar of the U.S. IRONMAN® triathlon series, announced today that it has forged a new partnership with the Milwaukee Brewers and that Brewers Chairman and Principal Owner Mark Attanasio has become an investor in the company. The freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars will now be available at concession stands at Miller Park, the Brewers’ home ballpark. Bonk Breaker is also participating in the Club’s effort to promote fitness and healthy nutrition in Milwaukee and throughout Wisconsin.
Learn more about how these smart, tasty, race-day bars came to be.
The official energy bar of the U.S. IRONMAN Triathlon Series is ready for its second season after fueling athletes with more than 250,000 energy bars at 2012 IRONMAN events.
A closer look at the newest on-course Bonk Bite flavor Blueberry Oat and how fueling with Bonk Breaker can help optimize your performance.
FOR IMMEDIATE RELEASE
Fig power: new Bonk Breaker energy bar flavor a classic
Team Bonk Breaker sponsors pro triathletes Brown and Paterson
Los Angeles, CA (14 March 2012): A sweet and delicious energy source that endurance athletes have relied on for decades, fig bars have sustained sportsmen and served as a favorite snack for people of all ages. But a wholesome fig-filled energy bar has not been available – until now. Bonk Breaker, which was recently named the official energy bar for all U.S. Ironman® events, has created an energy bar bursting with gooey fig that bodes to be an instant classic. Bonk Breaker Fig is designed to help athletes go the distance and fuel anyone in search of a nourishing treat made from all-natural ingredients free from dairy, gluten and soy.
Bonk Breaker goes the distance with Ironman
Named the official energy bar of all U.S. Ironman, Ironman 70.3 and 5150 Triathlon Series events
Los Angeles, CA (28 February 2012): As Jason Winn trained for his first Ironman® triathlon in 2006, he found the choices of energy bars to fuel endurance athletes to be lacking in nutrition and taste. So he went into the kitchen and whipped up his own using only the finest all-natural ingredients that are dairy-free and gluten-free. Those freshly baked bars, now known as Bonk Breaker, have been named the official energy bar for all U.S. Ironman, Ironman 70.3® and 5150™ Triathlon Series events.
Bonk Breaker is also now designated as the exclusive energy bar sponsor of Ironman...